Teatro Fragranze Uniche

Teatro Fragranze Uniche is the premium section of the homonymous fragrance brand from Florence. The brand encapsulates the idea that scent transports you to different worlds, inspires the creation of scenarios, and takes you on a journey from wherever you are. The original name, "Teatro" (Theatre), was used as a base to play around with the identity, drawing inspiration from classic theatre and old film posters. The concept of the theatre was utilized to describe each fragrance as if it were a show's plot, with the scent's ingredients acting as the protagonists. The idea was to instantly create a dreamy imaginary world with fragrances that evoke images and emotions of travel and different realms. This project was made in collaboration with designer and illustrator Laura Placenti