Pink Memories

Pink Memories is an Italian clothing brand that specializes in silk clothes. The company is family-owned and run by two founders whose unique personalities are reflected in their unique attitudes and communication. The brand embodies an elegant and timeless spirit, which is evident in its designs' classic cuts and high-quality materials. In contrast, the styling and target audience reflect a more rock-inspired spirit. The brand's strategy is centred around the versatility of its garments, which can be worn throughout the day and night. This makes them perfect for everyday wear and a great companion for creating lasting memories. The brand showcases lifestyle photography in the city, showing the subject enjoying urban life from day to night. Logo was untouched from the previous identity. This project was made in collaboration with designer and illustrator Laura Placenti